Dr. Pepper commercial by Keitz & Herndon
Here’s something a little off the beaten path. Keitz & Herndon was an animation studio started in Dallas, Texas in the early-1950s by Larry Herndon and Roddy Keitz. Their most famous work was the 1960s TV series JOT, though they also created lots of TV and theatrical commercials. I recently discovered on YouTube a theatrical commercial they did for Dr. Pepper. (The spot is featured in the CARTOON MODERN book as well.) I love the design and movement in this spot; it looks and feels completely different from other animation of the time. Rod Keitz told me that they were influenced by UPA and the other animation being produced at the time, but it’s also clear that they were far away enough from the industry that they could develop a unique visual style of their own.
A few frame grabs from the above commercial. Click for large version.
Wow, great piece! Dynamic and explosive, but a lot of fun too.
Does anyone else find it disturbing that the cigarettes are grouped with the candy and nuts?
Comment by Chris Wunder — January 7, 2007 @ 3:18 pm
I’m sure with todays sensitivities that the native character would raise a few eyebrows.
Comment by mr. closets — May 7, 2007 @ 11:11 am