Comments on: Fifties Disney Car Commercials http://cartoonmodern.blogsome.com/2006/11/26/fifties-disney-commercials/ The official blog of the new Chronicle book CARTOON MODERN: STYLE AND DESIGN IN FIFTIES ANIMATION. Sun, 21 Sep 2008 02:22:02 +0000 http://wordpress.org/?v=1.5.1-alpha by: Amid http://cartoonmodern.blogsome.com/2006/11/26/fifties-disney-commercials/#comment-973 Thu, 30 Nov 2006 04:44:11 +0000 http://cartoonmodern.blogsome.com/2006/11/26/fifties-disney-commercials/#comment-973 While I don't think it was Walt's preferred style, I don't think he harbored such ill will against the 'modern' look that he wouldn't allow it at his studio. On the TV commercials, for example, he only became angry with the stylized characters after it generated a complaint (that story is in book). And, of course, he allowed guys like Ward Kimball, Eyvind Earle and Bill Justice to take risks with design throughout the decade. Walt certainly didn't do much to encourge or promote design, but he didn't actively take steps to discourage it either. At least that's my view on things. I have no idea what the public reaction might have been to these stylized Disney commercials but with so many stylized characters used in TV advertising at the time, I would think these characters wouldn't have stood out quite as much as they do looking at them nowadays. While I don’t think it was Walt’s preferred style, I don’t think he harbored such ill will against the ‘modern’ look that he wouldn’t allow it at his studio. On the TV commercials, for example, he only became angry with the stylized characters after it generated a complaint (that story is in book). And, of course, he allowed guys like Ward Kimball, Eyvind Earle and Bill Justice to take risks with design throughout the decade. Walt certainly didn’t do much to encourge or promote design, but he didn’t actively take steps to discourage it either. At least that’s my view on things.

I have no idea what the public reaction might have been to these stylized Disney commercials but with so many stylized characters used in TV advertising at the time, I would think these characters wouldn’t have stood out quite as much as they do looking at them nowadays.

]]> by: Dave http://cartoonmodern.blogsome.com/2006/11/26/fifties-disney-commercials/#comment-971 Wed, 29 Nov 2006 12:03:21 +0000 http://cartoonmodern.blogsome.com/2006/11/26/fifties-disney-commercials/#comment-971 Amid, Beautiful stuff. But I can imagine non artists saying, "Hey, Jiminy looks bad!". Didn't your book mention Walt didn't like this "modern" look? How did the rest of the studio and the public feel about it? D Amid,
Beautiful stuff. But I can imagine non artists saying, “Hey, Jiminy looks bad!”. Didn’t your book mention Walt didn’t like this “modern” look? How did the rest of the studio and the public feel about it?
D

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