John Hubley, Hanna BarberaNovember 30, 2006 4:19 am

lozziyogi_a.jpg

REN & STIMPY creator (and my former boss) John Kricfalusi has been writing a lot on his blog recently about animation design. As with everything else he writes, John has some very definite ideas about what makes for good animation design and whether you agree or not, his thoughts are well worth reading.

The design posts include this one about a John Hubley-produced E-Z POP TV commercial, a piece about the backgrounds in Chuck Jones’s INKI AND THE MYNAH BIRD (1943), which were designed by John McGrew, and a new post about Art Lozzi’s backgrounds in the Yogi Bear TV cartoon SCOOTER LOOTER. I’ve been critical of the H-B backgrounds earlier, but the Lozzi backgrounds in this particular cartoon are gorgeous and perfectly designed for animation. When the work is good, it’s good, and there’s no argument against that.

Book infoNovember 26, 2006 12:44 am

My publisher, Chronicle Books, is having a holiday sale on their website through December 10. You can pick up CARTOON MODERN for only $24, which is 40% off. If you’re thinking of buying the book this holiday season, please consider purchasing direct from Chronicle, which benefits them more than Amazon and other third-party retailers. Though I’m sure they won’t complain if you buy it somewhere else besides the Chronicle website.

DIRECT LINK TO CARTOON MODERN ON CHRONICLEBOOKS.COM

Tom Oreb, Disney, Vic Haboush 12:22 am

A few weeks ago, Jerry posted this ’50s Disney commercial on Cartoon Brew. Below is another Disney spot for Nash cars featuring a stylized Jiminy Cricket. Tom Oreb was responsible for the streamlining of the Disney characters in these commercials; Vic Haboush likely did background layout.


And here’s a nice cel set-up from the commercial. (Click on it for the big version.) I can’t remember how this ended up in my files, but if I’m not mistaken, it comes from the collection of John Canemaker.

Sterling Sturtevant, Playhouse PicturesNovember 2, 2006 11:31 pm

The Los Angeles commercial studio Playhouse Pictures is well represented in the CARTOON MODERN book, but I ended up with many more Playhouse commercial stills and model sheets than I could fit into the book. Here’s the first of a few posts in which I’ll share some of the Playhouse art. The studio’s spots generally had simple and spare character designs (mostly done by Sterling Sturtevant), and the animation of these characters was usually top-notch. Playhouse’s animation director during the 1950s was Bill Melendez, and he brought aboard a who’s who of A-list animators who understood how to draw both funny and with a sense of stylized movement. Animators who worked at the studio during the ’50s include Emery Hawkins, Bobe Cannon, Bill Littlejohn, Rod Scribner, Frank Smith, Phil Duncan, Jim Hiltz and Herman Cohen. As a sidenote, I screened a reel of Rod Scribner-animated Playhouse spots at the Projector Festival in Scotland last month and these spots garnered some of the strongest and most positive reactions of the entire program. It’s nice to see the commercials still hold up fifty years later.

(click on the images below for larger versions)

Ford Falcon

Lanvin Arpege Perfume

Tennessee Ernie Ford tv show opening

Drewry’s Beer

MJB Coffee

Falstaff Beer

Book infoNovember 1, 2006 11:05 pm

In this section, I’ll provide links to mentions of CARTOON MODERN in blogs, newspapers, magazines and beyond. There will be an easy-to-access press link in the right sidebar if you’re curious to keep up with what people are saying about the book:

JANUARY 15, 2007
John Canemaker’s wonderful review of my book appears in the Jan/Feb 2007 issue of PRINT magazine. Click the image below to read it.

Cartoon Modern in Print Magazine

JANUARY 7, 2007
The NY Times Book Review featured a nice blurb about my book along with a still from a UPA short.

Cartoon Modern in NY TIMES

NOVEMBER 1, 2006
Animation historian Mark Mayerson awarded CARTOON MODERN solid marks in a thoughtful review published in the October 2006 issue of FPS MAGAZINE. The issue can be purchased as a PDF file HERE:

EXCERPT
CARTOON MODERN is an essential volume for anyone interested in this period of animation history or in this design approach. Amidi thoroughly knows his subject, having done an enormous amount of research, and writes about it enthusiastically. He has assembled a stunning collection of artwork, much of which has not previously seen print. When a book about animation this good is published, it’s a cause for celebration.

OCTOBER 20, 2006
CARTOON MODERN got a fine review in the Fall 2006 issue of the arts and culture quarterly BOMB MAGAZINE. Click on the image below to read the review.

OCTOBER 18, 2006
Ward Jenkins of Drawn! offers praise for the book.

EXCERPT
Amid Amidi’s recent book, Cartoon Modern, is a brilliant and compelling collection of mid-century animation design. Chock full of bold and crisp images of conceptual art, layouts, backgrounds, character designs, model sheets and painted cels, Cartoon Modern gives the reader a solid reason for taking a second look at this unique era in animation design…Highly recommended.

OCTOBER 5, 2006
Evan Dorkin (MILK AND CHEESE, WELCOME TO ELTINGVILLE) picked up my book and likes it. He comments about it on his BLOG.

SEPTEMBER 28, 2006
Leonard Maltin, one of America’s top film critics and author of the classic animation text OF MICE AND MAGIC, has made CARTOON MODERN one of his book picks on his website. You can read his review HERE.

EXCERPT
I devoured every page of this book, reveling in the illustrations and learning new things about many artists and designers whose work I’ve admired for years, from John Hubley to Ernie Pintoff.

Fifties modernism has been in vogue for some time now—what some architecture buffs call “mid-century modern”—and it’s high time someone recognized the contribution that the animation world made to that bold art movement.

SEPTEMBER 25, 2006
ANIMATION MAGAZINE did a nice write-up about CARTOON MODERN in their October issue. Click on the clipping below to read their plug:

SEPTEMBER 18, 2006
Eminent animation historian Michael Barrier has reviewed CARTOON MODERN. I wholeheartedly agree with Mike’s parting thought: “Anyone who cares about Hollywood animation’s history should buy Amidi’s book without hesitation.”

SEPTEMBER 14, 2006
Book illustrator/author Lane Smith (THE STINKY CHEESE MAN) likes my book: “If you love 50s animation and design, this is the bible. Amid has invested years of research which is apparent on every page of this classic.”

SEPTEMBER 6, 2006
A lot of people are blogging about the just-released book. It’s hard to keep track of everybody’s comments but here’s a few of the fine folks who’ve written about CARTOON MODERN:

Lili Chin
XK9 Design
Subconscious Ink
Will Kane
Donnachada Daly

SEPTEMBER 4, 2006
Splog blog
by Michael Sporn

EXCERPT
Amid Amidi’s book Cartoon Modern is the best book on animation I’ve encountered since Michael Barrier’s Hollywood Cartoons. …The story, here, isn’t about the pioneers who built a business and an artform; it’s about the artists who rebelled from that business to advance the art. Their story is every bit as thrilling and certainly as much of an inspiration. This is especially so in that I grew up while these guys developed the look they advanced. In some small way I was taught - through their cartoons - that modern art was good. Also, as a small business animator, how could I not associate with these guys? …My delight in this book couldn’t be more sincere.

SEPTEMBER 4, 2006
Toonfuse audio podcast by Lee and Tony
Listen to it HERE. (Note: The discussion about CARTOON MODERN begins about halfway through the podcast.)

EXCERPT
I’m going to say this book is going to be the #1 animation book sold and bought this year…There is a picture on every single page and the best part about these pictures is they relate directly to what you’re talking about, where in some other history books you are reading along and you see a plate and a picture and they’re from an article that was on page 5 when you’re on page 690…Everything is where it needs to be.

SEPTEMBER 1, 2006
Bud Plant, one of the largest mail order catalogs for comic art, animation and pop culture books, has given CARTOON MODERN their coveted “Highly Recommended” mark. Bud Plant calls the book, “A first class, beautifully done art book.” Also, in their weekly newsletter, it’s listed as one of “Bud’s Favorites” and he writes, “Super design work, lots of fun sketches, fascinating history — simply delightful!” This means a lot to me, not only because Bud Plant’s booth is one of my favorite places to shop every year at the San Diego Comic-Con, but also because Bud sees thousands of art books every year and I know I’m up against strong competition when I receive such a high grade from him. Here’s a screengrab of CARTOON MODERN’s appearance in their online newsletter.

AUGUST 28, 2006
Blackwing Diaries blog
by Jenny Lerew

EXCERPT
The publisher, Chronicle, has a well-earned reputation for excellent, attractive layout and design and their approach is a perfect fit with the subject matter, tailor-made for prominent placement on coffee tables of design and animation lovers everywhere.

“Cartoon Modern-style and design in fifties animation” is arranged as a encyclopedia of studios, from Academy Pictures to Warner Bros., each chapter filled with eye-popping and mostly, I’m sure, unpublished designs, character models, backgrounds, storyboards–you name it. Leafing through the 200-odd pages I’m struck with the caliber of work from studios I’ve never heard of in my life: Elektra Films, Grantray-Lawrence Animation, Academy Pictures–next to Disney, UPA, Playhouse, Warner Bros. and a dozen others…I haven’t even begun to really dig in, but it’s gorgeous, inspiring, and obviously fills a pretty fair-sized gap in animation history to date.

AUGUST 26, 2006
The first customer review of the book has appeared on Amazon. I was surprised and delighted to see that it’s by one of America’s foremost independent animators, George Griffin. Here’s what he has to say:

Forget “limited animation,” decline of the “golden age,” fairy tales and cuddley cuteness. This gorgeous sampling of abstract cartoon animation design from the dynamic postwar era examines shorts, industrials, TV spots, feature titles. Amidi’s insightful comments hint at the delirious blend of bebop rhythm, lefty politics, spatial/tonal compression, and optimistically experimental world-view that fueled the renaissance. An artbook for your Noguchi coffee table that celebrates little-known studio designers and provokes further debate on animation history.

AUGUST 23, 2006
Mad Professor blog
by Mark Frauenfelder

EXCERPT
This is a book I’ve dreamed about writing for years. Fortunately, I procrastinated long enough that someone came along who is much more knowledgeable than I am about mid twentieth century animation…If you’ve ever marveled at the flat, bold, and sophisticated art in Gerald McBoingBoing, you’ll love finding out more about this wonderful era in animation, an era that today’s animators like Craig McCracken (Powerpuff Girls) mine for inspiration.

Book info, Gene Deitch 8:11 pm

Gene Deitch and sons
Gene Deitch draws his creation, Tom Terrific, in the late-1950s. His soon-to-be-famous cartoonist sons, Kim (l.) and Simon, are standing around him.

I recently received a nice email about CARTOON MODERN from Fifties-era designer and director Gene Deitch. Gene, who is 82 now and lives in the Czech Republic, is still directing new animated shorts based on children’s books for Weston Woods/Scholastic. Also a new book collecting his long-lost newspaper comic strip TERR’BLE THOMPSON will be released by Fantagraphics this holiday season. Here’s what Gene has to say:

Hello Amid! Today I received your book CARTOON MODERN from Amazon, and it is a truly thrilling compendium! I guess I never realized fully what a golden era the 1950s were. When I see it all together in your book, it becomes clear that we were all doing slight variations of the same thing. We were all working under common influences, and many of the key designers, were doing work for various studios. We all felt that we were on the high road. Some of us may feel we were the first, or the pioneers. It probably all started at UPA Hollywood. We did feel that we were opening the door to the wider world of graphic design and content for animation.

I am certainly pleased with what you wrote about my naive attempt to create an animation Camelot at Terrytoons. I thank you for such a broadly covered review of our output. I’m proud to be so well placed in your book! Many thanks.

Besides being a special souvenir for myself, your book is rich display of all the great people of those days, and with so many of the rarest photographs of the talented and brilliant people who worked with me and made me look good. You have an astonishing collection of photographs. For example, it never occured to me to take a photo of Cliff Roberts, and I am glad to see him once again within your pages. Cliff was my trademark designer and close friend, for many years, and I treasure his memory. We also spent many happy evenings drumming together. He shared my passion for hand drumming. We couldn’t resist beating on anything that could make a noise, driving everyone around us mad, but immensely enjoying ourselves..

What with Dan Nadel’s book and your book, I’m getting a very nice late-in-life boost. Next month my most obscure creation of all, my 50-year-old United Features Syndicate comic strip, Terr’ble Thompson will be restored in book form from Fantagraphics.

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