Here’s something that I’d completely forgotten I had until I was looking through some files last night. Around 1960, SLEEPING BEAUTY background stylist Eyvind Earle formed his own company Eyvind Earle Productions. The first commercial he produced was the one below for Chevrolet. He decribes the project in his autobiography HORIZON BOUND ON A BICYCLE. It was a 2-minute commercial that he made in two weeks for $16,000. Apparently, a lot of it was painted on black glass under camera, along with manipulation of photo cut-outs of the cars, according to Earle’s description. I’m assuming that the original spot is in color but having never seen it, I can’t say for sure. In any case, these stills look pretty interesting. Has anybody seen the actual commercial?

(click for larger version)