Ed Benedict (b. 1912) was one of the primary designers of the 1950s so it’s surprising that he hasn’t been mentioned more on this blog. I’ll try to correct that over the next few weeks, especially since Ed’s 94th birthday is coming up on August 23. Here’s a CliffsNotes version of Ed’s career in the 1950s. In the early-1950s, he was the head designer at Paul Fennell’s Cartoon Films Ltd. In 1952, Ed became Tex Avery’s designer at MGM, and styled a lot of Avery’s later MGM shorts including DIXIELAND DROOPY, FIELD AND SCREAM, THE FIRST BAD MAN, DEPUTY DROOPY and CELLBOUND. In the late-1950s, he started working for Hanna Barbera where he designed most of the studio’s early classic TV characters including Ruff and Reddy, Huckleberry Hound, Quick Draw McGraw, Yogi Bear and The Flintstones. You can find out more about Ed in my book CARTOON MODERN (obviously), or check out the extensive interview I did with him in ANIMATION BLAST #8.
The designs below are from the mid-to-late-1950s when he was designing commercials for Tex Avery at Cascade Pictures. As far as I know these have never been published anywhere before. The only reason these images exist is because when Ed was freelancing, he would photograph all of his artwork before mailing it to the studio. These are scans from copies of Ed’s contact sheets so the quality is not that hot, but they offer a valuable insight into how he would design and lay out TV commercials.
(click on images for larger versions)